Ingredient Quality, Made Clear
Make Sense of Food Labels with Evidence, Not Guesswork
Too often, food choices are clouded by complexity and uncertainty. Ingredient lists can be long or obscure, leaving even conscientious individuals unsure of what’s truly best for their wellbeing and family.
The WISEcode Ingredient Quality (IQ) Score was developed to offer simplified clarity. Drawing from our food intelligence platform, respected health organizations and regulatory science, it delivers a transparent, weighted rating for any food’s ingredients. Easier to choose with confidence, not confusion.
Ingredient Quality
The IQ Score answers the question, “What’s in your food”, measuring ingredient purity and processing with eight key Ingredient Codes.
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How the Ingredient Quality Score Works
- Scientific Rigor, Trusted Results
Each score is based on leading evidence, reflecting both short- and long-term health outcomes. - Effortless Understanding
Scan any barcode with the app. Instantly see a clear, color-coded score (from Poor to Excellent), with precise ingredient flags and explanations—no expert required.
Why Ingredient Quality Matters
Unpacking Complexity
Modern food is often altered for shelf life, taste, or appearance using additives. Some, such as certain dyes or emulsifiers, may be linked to health risks. WISEcode’s IQ highlights these concerns, translating intricate data into clear, actionable intelligence.
Wellness Through Insight
By making ingredient risks transparent, the IQ Score helps ensure every decision supports long-term health both for individuals and families.
See the Score.
Trust Your Choices.
- Scan to receive a science-backed, visual rating of ingredient quality.
- Review detailed explanations for every flagged additive and their potential impacts.
- Use scan history to reflect on past choices and build patterns of WISE decision-making.
Use the IQ Score Today
730,000 foods, 10 billion data points, one trusted platform for all your food decisions.
Use the NQ Score Today
Frequently Asked Questions
What is the Ingredient Quality Score?
A weighted, evidence-based number that reflects the health integrity and transparency of any food’s ingredients, so you can make confident, informed decisions.
How is this different from other food ratings?
The IQ Score is grounded in up-to-date research and guidance from trusted organizations, evaluating both risk and ingredient transparency in one simple scan.
