WISEscore™
Two Food Truths. One Powerful Score.
Key Pain Points, Solved
Ingredient fog
Brands can hide additives, but WISEscore exposes everything, from industrial oils to banned chemicals to ingredients flagged for potential harm.
Nutrient confusion
Calories don’t tell the whole story; WISEscore reveals nutritional value, providing real insight into what you’re getting out of every bite.
Guesswork
Tired of keeping marketing spin in check? WISEscore uncovers what’s inside, and how it impacts you – helping every shopper make informed, powerful choices.
What’s Inside Each WISEscore
The
Nutrient Quality
The NQ Score answers the question, “What’s in your nutrition”, measuring nutrient balance and density in each food with these five Nutrient Codes.
Sugar Density
Measures how much of your food’s calories comes from sugar to balance sugar intake.
Protein Density
Measure high-quality protein relative to protein per calorie for ease of comparison.
Fiber Density
Measure high-quality fiber relative to fiber per calorie for ease of comparison.
Fat Quality
Spotlights ingredients your body thrives on, like extra-virgin olive oil, omega-3s, or wholesome nuts.
Carb Quality
Measures the value of carbs by rewarding higher fiber, and fewer added sugars/starches.
Ingredient Quality
The IQ Score answers the question, “What’s in your food”, measuring ingredient purity and processing with eight key Ingredient Codes.
Banned/Unsafe Ingredients
Flags ingredients that are banned or considered unsafe in certain countries or by health organizations.
Artificial Colors
Identifies synthetic dyes added to foods, helping you avoid artificial coloring agents.
Processed Level
Measures the degree of ingredient refinement, from clean whole foods to ultra-processed.
Artificial Sweeteners
Flags lab-created sugar substitutes used to reduce calories and cost.
Artificial Flavors
Detects lab-made chemicals designed to mimic natural tastes, so you can make more natural choices.
Artificial Preservatives
Spots synthetic additives used to extend shelf life tied to gut issues, allergies, and chronic diseases.
Seed Oils
Identifies foods containing processed seed oils linked to inflammation and chronic disease.
Emulsifiers
Detects food additives that blend ingredients and extend shelf life linked to gut health and inflammation concerns.
Thrive Score (Coming Soon)
The Thrive Score answers the question, “How food affects you”, measuring health and wellness outcomes through five upcoming Codes: Heart Healthy, Diabetes Friendly, Muscle Health, Gut Health, and Anti-inflammatory.
Value Score (Coming Soon)
The Value Score answers the question, “What’s it worth”, measuring the cost efficiency per unit of nutrition.
How WISEscore Works
- The WISEscore evaluates 15,000+ food attributes – analyzing and rating each food across four key dimensions: Ingredient Quality, Nutrient Quality, Thrive Score, and Value Score. It’s more than a number – it’s food intelligence, simplified.
- Scan foods in-app for instant WISEscore breakdowns and see how your choices stack up to your goals – ingredient-by-ingredient, nutrient-by-nutrient.
Everyone Is a Coder
- Very soon, every user starts with WISEcode’s science-based data. Through our Code Exchange™ and Code Builder™, anyone can customize their nutritional foundation, choosing or creating the Codes that matter most to them.
- The result: a personalized WISEscore™ – a living reflection of your health priorities, values, and truth.
Your health. Your choices. Your WISEscore.
Why WISEcode Stands Alone
WISEdata™
1,000x more food attributes than any other database, comprising 730,000 foods × 15,000+ attributes = 10B+ data points for ingredients, nutrition, and outcomes.
Codes™
The output of the Code Builder™. The user-facing Food Intelligence expressed as insights and answers.
Code Exchange™
The marketplace where creators, scientists, and developers create, share, and monetize Codes.
