WISEscore™
Three Food
Truths. One
Powerful Score.
Key Pain Points, Solved
Ingredient fog
Brands can hide additives, but WISEscore exposes everything, from industrial oils to banned chemicals to ingredients flagged for potential harm.
Nutrient confusion
Calories don’t tell the whole story; WISEscore reveals nutritional value, providing real insight into what you’re getting out of every bite.
Guesswork
Tired of keeping marketing spin in check? WISEscore uncovers what’s inside, and how it impacts you – helping every shopper make informed, powerful choices.
What’s Inside Each WISEscore
The
Nutrient Quality
The NQ Score answers the question, “What’s in your nutrition”, measuring nutrient balance and density in each food with these five Nutrient Codes.
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Ingredient Quality
The IQ Score answers the question, “What’s in your food”, measuring ingredient purity and processing with eight key Ingredient Codes.
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Outcomes Score
The Outcomes Score is your overall wellness indicator – a simple average of five core health Codes, so you can spot food that boosts heart health, manages blood sugar, builds muscle, supports gut balance, and reduces inflammation.
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Value Score
The Value Score answers the question, “What’s it worth”, measuring the cost efficiency per unit of nutrition.
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How WISEscore Works
- The WISEscore evaluates 15,000+ food attributes – analyzing and rating each food across four key dimensions: Ingredient Quality, Nutrient Quality, Outcomes Score, and Value Score. It’s more than a number – it’s food intelligence, simplified.
- Scan foods in-app for instant WISEscore breakdowns and see how your choices stack up to your goals – ingredient-by-ingredient, nutrient-by-nutrient.
Everyone Is a Coder
- Very soon, every user starts with WISEcode’s science-based data. Through our Code Exchange™ and Code Builder™, anyone can customize their nutritional foundation, choosing or creating the Codes that matter most to them.
- The result: a personalized WISEscore™ – a living reflection of your health priorities, values, and truth.
Your health. Your choices. Your WISEscore.
Why WISEcode Stands Alone
WISEdata™
1,000x more food attributes than any other database, comprising 730,000 foods × 15,000+ attributes = 10B+ data points for ingredients, nutrition, and outcomes.
Codes™
The output of the Code Builder™. The user-facing Food Intelligence expressed as insights and answers.
Code Exchange™
The marketplace where creators, scientists, and developers create, share, and monetize Codes.
